| Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media) |  | Authors: Brian Halligan, Dharmesh Shah
Creator: David Meerman Scott
Publisher: John Wiley & Sons
Category: Book
List Price: £16.99
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Rating:  6 reviews
Sales Rank: 1,477
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9 x 6.1 x 0.9
ISBN: 0470499311
Dewey Decimal Number: 658.872
EAN: 9780470499313
ASIN: 0470499311
Publication Date: October 29, 2009
Availability: Usually dispatched within 1-2 business days
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Showing reviews 1-5 of 6
Great mainstream book about new marketing November 9, 2009
Neil Davidson (Cambridge, UK)
3 out of 3 found this review helpful
This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.
The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) "ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain."
"Inbound marketing" is clearly - and explicitly - inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it's also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world. But then it talks about what those skills are, what steps your employees need to take to get them and how you can track how they're doing. Each chapter contains a checklist of things you should do, right now, to start improving your inbound marketing.
This is no dry textbook. It's full of anecdotes, some from the usual suspects (Whole Foods, Zappos and Barack Obama) but from others too: accounting software, a shutter manufacturer and a PR firm among others. It's well written, and there are cartoons too.
Inbound marketing - get found using Google, social media and blogs is an excellent, mainstream introduction to new marketing. If you want to dip your toes into the cold water of social media then buy a copy. If you know all about social media then you almost certainly know people who need this book. Buy them a copy from Amazon. They'll love you for it.
Demystifies using blogging and social media for business November 20, 2009
Lyz Cordon (Leeds, UK)
3 out of 3 found this review helpful
If you run a business and you've heard of blogging and social media but you don't really think it applies to you, think again!
Buy this book today, right now, and your view will be totally transformed. In fact you really can't afford not to read it. As business owners we're always trying to entice new customers to buy our products/services and this book gives pages and pages of tips and techniques on how to do that online without spending a fortune on marketing and advertising. And it does so using language anyone can understand - you can do most of the action steps yourself, you don't even need a techie.
The way people buy from us has changed. This book explains how customers want to interact with businesses, what they're looking for and how you can capitalise on it. It puts all aspects of inbound marketing together and gives you clear strategies and 'to do' steps so you can get started right away.
Above all this is just a very interesting and easy read, I'm an SEO consultant and I learnt plenty of stuff from the book. In fact I've implemented some of the recommendations on my own websites and am already seeing the benefits of them!
A remarkable book on marketing November 27, 2009
Mr. M. Stephens (UK)
2 out of 2 found this review helpful
Inbound marketing argues that the way to get attention is to produce great content and it certainly practises what it preaches. It is not a book about theories by some acadamics trying to push a new theory - its actually a candidly honest guide to the new marketing rules created by the internet from two guys with a great deal of experience who share their knowledge in a very honest book. I particularly liked their honesty about the pros and cons of various social media tools - you could almost sense their exasperation at trying to get content onto the front page of digg only to see it fail. And I laughed at the brutal honesty at times - don't worry about what you put in your tweets at the a start because nobody is going to be reading them at this point....
If you are looking for a book that will allow you to turn your business or idea into the next Internet sensation in 7 days you are not going to find it. But if you accept that it will require sustained effort, and want a book which explains how to market better on the internet (and the examples quoted range from Amex to one-person shops), is full of good advice and gives you a clear path to develop your marketing using the new rules of marketing, this is the book to read.
Very informative January 9, 2010
L. S. Harvey-frank
If you are new to media marketing you will find this book extremely useful. It gives an excellent and informative overview of the platforms that are out there and how to use them. Also gives some strategies to follow and checklists to get you started. Very clear, simple language. A must read for anyone like me not sure where to begin.
Part of the revolution February 23, 2010
Jo Dodds (Kent, England)
This book is a must read for all small business owners who don't think the internet works for them. Well written, simple to understand, this book clearly shows you why and how you should be using the internet to promote your business online. Read it before you get a website designed if nothing else.
Showing reviews 1-5 of 6
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